About RVCA
RVCA is the brainchild of company Founder and Creative
Director, PM Tenore. Transcending the boundaries of traditional
action sports apparel, RVCA is a design-driven lifestyle brand
free from passing trends. Appearing as a natural on the shelves
of boutiques as on those of a local skate shop, RVCA is brought
together by a group of likeminded individuals from various
subcultures, a collaboration of sorts, a lifestyle within itself.
PM Tenore’s intention from the very beginning has been to
create a platform for RVCA which combines art, music, fashion
and a modern lifestyle in an original way. At the forefront of
this vision has been RVCA’s Artist Network Program (ANP) – a
venture established to showcase the talents of accomplished as
well as unknown artists who inspire our generation and push
the boundaries of creative excellence.
Established to promote the genuine integrity of RVCA’s
subcultures while simultaneously giving back to the community,
RVCA in essence is redefining the way the market views art
and fashion as represented through the balance of opposites
and how they coexist: water, oil; air, land; destruction,
industrialization; art, science; foreign, domestic; order, anarchy;
past, present.
For RVCA, it is about today, tomorrow and life as the big
picture. It is about inspiring our generation, providing
something of substance and culture and above all doing it with
integrity and as a united family, a close knit community.
