Who or rather what is Safari? Whose idea was it to use the image of a dead sheep on a T-Shirt? Why was Safari's first movie called "Malaria"? Are those things worth being explained in a history article anyway? We think so!

A group of friends sharing a common passion for Skateboarding and its culture started to print a few shirts and have dreamt of an alternative brand focusing on original graphics far from expensive goods and their average styles and quality. They wanted to build their own own "project" to support the swiss scene.

Safari was founded in late 2002 by a very diverse group, which either act as teamriders, in the background or in both areas. Safari can be considered as a big family. Still, this is not meant to be pointed out.

Safari Clothing is currently available with 2 collections a year all over Switzerland in about 70 stores.

Safari is Safari as Skateboarding is Skateboarding.