Rollerblade® is credited with creating one of the fastest-growing sports in the world. The world leader in the in-line skate market, Rollerblade pioneered the in-line skating boom by changing the perception of in-line skates.

Once seen as strictly an off-season training device for hockey players, in-line skates are now a widely accepted "lifestyle" product that can be used by just about anyone. Today professional athletes, fitness enthusiasts and fun seekers of all ages enjoy the sport of in-line skating.